To offer you a quick summary of how we deal with deliverability:
This is what we do BEST !
Deliverability is a key factor. Having a poor deliverability, means your messages will not reach the user Inbox. Reaching Junk folder makes your emailing marketing effort useless. Why bother sending if nobody reads your messages.
We're deliverability freaks.
We have a unique approach by offering DEDICATED IPs (one or more, depending on the list size) and dedicated TLDs (top level domains, used for url tracking) per CLIENT or per LIST. What does this mean? This is a key factor in protecting your reputation from our other customers. Your reputation will not be affected by other users actions.
When problem occurs (and it will) we take over and discuss all issues with the ISPs blocking your content and with black lists operators. We do this not just for you, but also for us. Our general Inbox penetration rate is over 95%. We want to keep it always high.
We monitor on a daily basis:
To help you boost your deliverability we use cutting edge technology such as:
To achieve even a greater deliverability we partnered with industry leaders IP whitelisting providers: Return Path. Return Path certification gives a great level of user trust to the messages you send. In order to become Return Path certified some strict rules are imposed. Passing those rules (best practices) qualifies you as a trusted sender. Being a trusted sender, ISPs deliverability is greatly improved. Inbox placement, automatic image loading (Yahoo, Hotmail) will increase your open rate.